Hello, I'm Jennifer Flores.

I've always loved to create.

From the time I painted my teen bedroom walls purple and sponge painted clouds on the ceiling, I was enthralled with the idea of "home". I carried that passion throughout my early adult life, but only ever letting it be a hobby.

I got my MBA in Strategic Management and pursued a career in Finance and then Project Management. I took joy in Excel spreadsheets, Gantt charts, and 3-year strategic plans... the structure and process fed my need for organization, and always moving forward.

But "home" kept calling.

So in 2007, I started my blog, Rambling Renovators, to document my first attempts at home renovations, DIYs, and decorating. 

Since then, I've continued growing as a content creator and trusted authority in the home sector. I've worked with amazing brands like The Home Depot Canada, Indigo, Wayfair, Amazon and more. I've appeared on-air, hosted events, and been featured in print as a home decor expert.

Along the way, I combined my business skills with my creative nature to build a national conference for influencers, launch Etsy printable and decor shops, develop online communities for creators, and serve e-design clients. What started as a love for home design, has grown into a brand that serves clients with thoughtful design and a practical approach.

These days you'll continue to find me where creativity + strategy meet.

Whether you're searching for ways to design your home or build your creative business, I've got you covered. I approach everything with a "form meets function" mindset: think strategically, execute beautifully, and make it last.