I create strategies for creatives 

Everything's better when you have a plan to follow. Whether designing a room, or designing a profitable creative business, you need a strategy.


Let's get you where you want to go.

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Hi, I'm Jennifer!


I'm a right-brain design blogger and content creator, and left-brain strategic consultant.

Since 2007, I’ve designed timeless environments and DIYs and shared them online; I've also run conferences for influencers; and I've provided one-on-one consulting for creative entrepreneurs.

You'll find me where creativity + strategy meet.

Whether it's your home or your business, I want to show you how to confidently approach your creative endeavour with sound processes and sustainable strategies.